Converse Analysis - 6694 Words

Company Perspectives: The Company s marketing strategy is targeted on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 95-year history. The company s consumer research has become an integral part of its product development, advertising campaigns and in-store point of purchase materials. 1.0 Company Information 1.1 History and Key Dates: 1908:The company is founded as Converse Rubber Co. In Massachuset. 1917:Converse introduces the All Star, one of the world s first basketball shoes. 1921:Chuck Taylor†¦show more content†¦(2) ONE STAR - Very similar to PRO STAR but a little different on two sides, there is no arrow on two sides but only a â€Å"one star† and the star logo on both two sides instead. No logo on the sole but a star logo on the heelpiece of the shoes. (3) STAR 70 - Star 70 was first designed in 1970s, by the promotion of Kimura Takuya between 2002 - 2003, Star 70 is very famous in China, Japan and Korea. Compared to other Converse shoes, Star 70 has star on both sides as well as two slashes, no logo on the sole but â€Å"All Star† on the heelpieces. (4) SKID GRIP - This series is normally called â€Å"sailor shoes†. The design came initially from the shoe-style among sailors. (5) Product Line (types of shoes)--Chuck Taylor, Jack Purcell, Converse by John Varvatos, Converse (PRODUCT) REDâ„ ¢ , Basketball, Skate, Running and Court Current Collections--Chuck It, Prom, Graduates, Music Collaborations, Chuck Taylor All Star Slim, One Star Suede, Kids, Classic Chucks Product Mix--Men s Clothing, Women s Clothing, Converse by John Varvatos Clothing, (Sun)glasses, Accessories 1.2.2 Product Features Rubber sole, sidewall, and toe ‘Racing’ and heel stripe Canvas body and lining Stitch and lace Logoà   heel, inside, sole Double eyelets on inside 1.2.3 Packaging Converses in special Converse box, tissue paper around New box with patch logo on top Converse star on sides â€Å"CONVERSE† on length ‘Eyelets’ on side StripeShow MoreRelatedNikes Athletic Footwear Products1659 Words   |  7 Pagesinclude Jordan Brand Designs, Hurley, and Converse brands. ââ€" ¦ Jordan Brand Designs distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on Basketball using the Jumpman trademark. ââ€" ¦ Hurley designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. ââ€" ¦ Converse designs, distributes, and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star ChevronRead MoreConverse Target Market Worksheet Analysis1625 Words   |  7 PagesCONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers,with over 100 years of history, Converse, a American shoe company, has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countriesï ¼Å'which have selling Distributor, Licensee, or Agent, over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe, also the Asia Rising,Read MoreQualitative Scholarly Article Critique : How Christian Nurses Converse With Patients About Spirituality1480 Words   |  6 Pagesbe critiqued is a descriptive qualitative article that is titled â€Å"How Christian Nurses Converse With Patients About Spirituality† by Pfeiffer, Gober and Taylor (2014) published in the Journal of Clinical Nursing. Title The title of this study was appropriate and correlated directly with the study. It described the key aspects of the research study and it conveyed the central topic (how Christian nurses converse with patients about spirituality). The title was less than 15 words, so the writers balancedRead MoreTurn-Taking System as Described in Conversation Analysis1562 Words   |  7 PagesOutline and illustrate the turn-taking system as described in Conversation Analysis Introduction to Discourse Student Number: 12022165 Academic year 2012/2013 TABLE OF CONTENT 1 INTRODUCITON 2 TURN-TAKING 3 STRUCTURE OF THE TURN-TAKING SYSTEM 3.1 Techniques for selecting the next speaker 4 OPENING AND CLOSING OF THE CONVERSATION 4.1 Openings 4.1.1 Topic 4.2 Closings 5 CONCLUSION INTRODUCITON In conversation people seem to follow a certain rule of communication whichRead MoreTransactional Analysis : A New And Effective Method Of Group Therapy950 Words   |  4 Pagespersonal- analysis. Shocked of the committee’s rejection, Berne was determined to forge a new approach to psychanalysis by himself, without the support of any psychiatric organization. Powered by his determination, he wrote two seminal papers â€Å"Intuition V: The Ego Imageâ€Å": and â€Å"Ego States in Psychotherapy.† The next year, in 1957, he wrote a third article, titled â€Å"Transactional Analysis: A New and Effective Method of Group Therapy.† The article introduced the idea of Structural Analysis (a theoryRead MoreQuestions On Cognitive Software Design1588 Words   |  7 Pages Sentiment Analysis David Studdard January 8, 2016 Cognitive Software Design Dr. Steve South University This article investigated some of the fundamental research issues inside of the field of sentiment analysis and examined several algorithms that intend to understand each of these issues. It has also portrayed a percentage of the major applications of sentiment analysis and gave a couple significant open difficulties. Numerous commercial sentiment analysis systems still utilize oversimplifiedRead MoreGender Wage Discrimination in Pakistan1465 Words   |  6 PagesSecond part of the equation normalizes characteristics, for females in this instance, and then subtracts the wage differential based on characteristics, to give us the overall differential based on discrimination. As a control, we also work out the converse of this Oaxaca Blinder Decomposition as follows; D= XmÃŽ ²m-Bf+ ÃŽ ²f(Xm-Xf) To control for selectivity bias, we have also used the ‘Heckman Procedure’. A multi-variable Logit model was run and three variables (Lambda1, Lambda 2 and Lambda3) wereRead MoreQuestions On Requirements Gathering And Analysis1439 Words   |  6 Pages Table of Contents Iteration 1: Requirement gathering and analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Action†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Observation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Reflection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Iteration 1: Requirement gathering and analysis Plan This Iteration was done from February 07th, 2016 to February 16st, 2016. In this Iteration stage, the arrangementRead MoreEssay on Ta and Gestalt3196 Words   |  13 PagesIn this essay I will give an explanation of my understanding of Transactional Analysis, more commonly known as ‘TA’, and the Gestalt theory to counselling, as discussed in module one, year three of the Chrysalis Counselling course. I will then apply these approaches, and demonstrate the methodology to a previous client case study, discussing what I could have achieved. I will offer a brief outline of the case in question to allow for clear understanding of the presenting issue, and the possible outcomesRead More Strindbergs Miss Julie and Becketts Waiting for Godot Essay2482 Words   |  10 PagesBecketts Waiting for Godot The motivations and behavior of key characters in Strindbergs Miss Julie and Becketts Waiting for Godot will be analyzed according to Eric Bernes method of transactional analysis. Eric Berne deals with the psychology behind our transactions. Transactional analysis determines which ego state is implemented by the people interacting. There are three possibilities which are either parent, adult, or child. The key characters in Waiting for Godot are Vladimir and Estragon